Day 100 | April 10 2007 | Mindless Consumerism

Recently I was approached by a book cover designer. He needed suitable photos for a book on the subject 'Mindless Consumerism'. I was out with my camera looking for settings and moods which would suit the cover.

This one is out of that series, taken in Koramangala outside Cafe Coffee Day. It may not suit the topic, but the colours in this photo compeled me to post this.

Day 95 | April 5 2007 | Brand Recall - Portable Ads

Are we there yet? I guess we are.. We are in a place where marketers are grabbing our attention. Its apparent by all such portable vans, with power backup, parked strategically in high volume places. They make sure that you pass by them and 'look' at them, and do recall the brand on your next shopping trip. Brand Recall!

Taken on the busy Koramangala main, while bicycling back home from my evening cycling sessions.

Day 89 | March 30 2007 | Beer - The Fuel

On this hot afternoon, a few friends and I decided to meet for lunch. I was late to reach the Rasoi Restaurant cum Fuel Pub in Koramangala, but was not surprised to see that my friends had already started their first round of beers. The chilled Kingfisher draught beer was really soothing this hot afternoon. It was todays Fuel!

Day 75 | March 16 2007 | Best Of Luck Team India - World Cup 2007

It's cricket time again, Cricket World Cup 2007 is here! The cricket fever is ON and people of this cricket crazy nation are going crazy already.

This is the photo of another such cricket related activity going on on the streets of Koramangala, Bangalore. Airtel has put up a mobile display, carrying a huge wooden bat, and fans are signing and putting their messages on it... Another marketing gimmick?

Day 71 | March 12 2007 | Bling Bling !!

Isn't that a lot of bling bling in one place!

This is inside a shop in Forum mall. Girls just go crazy when they see all this. And if the shop has a "SALE, 50% Discount" sign.. you could guess what might happen. But then its always a pleasure to see the girls happy that they can buy all that they can; and disappointed that they cant buy just some more!

Day 68 | Mar 09 2007 | Hardlife@Bangalore

My friends and I were walking down a residential lane in Koramangala, when they pointed out this sign to me. Hung on the compound wall of a house, it said "NO PARKING U'll FIND FLAT TYRES". I have seen these kind of funny straight-to-the-point signs in Pune too. Do you think it's rude, straight forward, or plain desperate?

Btw, do you notice that the Fiat Premier Padmani, the popular 70's city car, is parked just under that sign. Did it have flat tyres (read tires :) .. NO!

Addendum: No, its not a sepia. Its the actual color of the scene. The yellow halogen street lights makes everything come that way.

Day 42 | Feb 11 2007 | Walk in the park

This one was taken while on an evening walk in the park (near Koramangala's Bethany high school) . Its fun to see people go around in circles; some run.. some just walk keeping pace with themselves. Its funnier to see couples cozying up in the darkest corners on the benches, some care for the decorum of the park, some don't and behave inappropriately.

Day 39 | Feb 08 2007 | (Untitled)

My friend Amit having his daily cup of tea in the afternoon. He is an ideal model to be photographed. I describe him as naturally photo-insensitive. Which means, he will not change his composure even if I get very close to him while photographing him; an ideal requirement of a good model.

The title untitled because I just cannot think of anything (suggestions welcome) which will do justice to this portrait, which I feel is one of the best ones in my collection. This one was taken on Koramangala main road, Bangalore.

Day 5 | Jan 05 2007 | Koramangala - Bangalore

Koramangala, a fast moving, happening, upscale and crowded suburb in Bangalore. Seen in the pic are Megamart and Foodworld.

This is a good place to live in the city, with many good parks and food joints to hang out at and have a good time. Also found here is the popular Forum mall, housing PVR Cinemas.